Flow Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Flow Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Flow Subaru Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. At Flow Subaru of Winston-Salem we take our partnership with our community very seriously, and we thank Subaru for sharing our same goals!
Humane Society of Davie County | Fur-ever Friends of NC
Habitat for Humanity
ReadWS
Leukemia and Lymphoma Society
One Less Thing for Our Family to Carry - Danielle S.
My name is Danielle Sullivan, and my family is currently living through one of the scariest times of our lives. My 37-year-old sister, Cacharel, is critically ill at Wake Forest Baptist Medical Center after suffering an aortic dissection and an aneurysm in her aortic arch. She has Marfan syndrome and is facing major open heart surgery. She is also a mom to two girls, ages 14 and 13, who need their mom home. Our family is from New Jersey. When we learned how serious Cacharel's condition was, we dropped everything and came to North Carolina to be beside her. I originally had a flight home, but I canceled it because I couldn't leave my sister. We have no idea how long this journey will be. As the days passed, transportation became another problem we had to figure out. I initially rented a car, but the cost of keeping a rental indefinitely was quickly becoming another financial burden during an already overwhelming time. So I decided to take a chance. I started calling dealerships in Winston-Salem, explaining what was happening to my sister and asking if anyone might be willing to help our family with temporary transportation. I knew it was an unusual request, and honestly, I expected to hear no. Then I called Flow Subaru of Winston-Salem. They listened. I told them about Cacharel. I told them why I was in North Carolina. I told them I didn't know when I would be able to go home. And instead of simply telling me there was nothing they could do, they took the time to see if there was a way they could help. They found one. Flow Subaru offered me a loaner vehicle for only $25 a day while I remain here supporting my sister. To someone else, that may sound like a car. To me, it is so much more. It means I can get to the hospital to sit beside my sister. It means I can help my nieces and my family. It means I can get groceries, handle errands and do all of the little things that still have to happen even when your entire world feels like it has stopped. Most importantly, it is one less thing for our family to carry. Throughout this experience, I have been telling my sister that I will flip the world upside down if that's what it takes to bring her home. What I never expected was how many complete strangers would start helping me flip it. Flow Subaru of Winston-Salem became one of those people. I am incredibly grateful to RJ Currey and the team at Flow Subaru for listening to our story and choosing compassion. They didn't know my family. They didn't owe us anything. They simply saw a family going through something incredibly difficult and asked themselves what they could do to make it a little easier. That kindness matters more than I can put into words. When people talk about community, I think this is what they mean. It isn't always a huge gesture. Sometimes it is recognizing that someone is carrying too much and saying, "Let us carry this one thing for you." Thank you, RJ. Thank you, Flow Subaru of Winston-Salem. And thank you to everyone who chooses to show up for families like mine when they need it most. We still have a long road ahead of us, but today that road feels a little easier to travel. We're bringing Cacharel home. ❤️
Flow Subaru of WS Delivers School Supplies - Char H - Charmaine H.
On behalf of the 5th grade teachers and students at MSES, we want to extend our heartfelt thanks for the incredible box of classroom supplies! Your generous donation through the Subaru Loves Learning initiative provides our students with the essential classroom supplies much needed. We are so grateful for your continued partnership and investment in the Bulldogs community.
Flow Subaru & Blood Cancer United at Novant Health Derrick L. Davis Cancer Institute - Caren H.
On June 18, I had the privilege of joining Flow Subaru and the team at Novant Health Derrick L. Davis Cancer Institute for a meaningful day of service through the Subaru Loves to Care® initiative. It was inspiring to see our community come together with one shared purpose - to bring comfort, hope, and encouragement to individuals undergoing cancer treatment. Together, Flow Subaru and Blood Cancer United delivered 80 warm blankets and 30 patient care kits - some in heart shaped pillows - to the cancer institute. The partnership also provided $2,500 in urgent-needs assistance for five patient households, helping ease some of the financial challenges that often accompany a cancer diagnosis. While these gifts may seem simple, they have a meaningful impact. Cancer treatment can leave patients feeling cold and physically uncomfortable, making a warm blanket a welcome source of comfort. The care kits and handwritten messages of hope serve as reminders that they are not facing their journey alone - that an entire community is standing beside them, cheering them on every step of the way. Subaru retailers have partnered with Blood Cancer United, formerly The Leukemia & Lymphoma Society, through the Subaru Loves to Care initiative since 2016. I was proud to see Flow Subaru continue its local commitment to patients at Novant Health Derrick L. Davis Cancer Institute, marking at least the second consecutive year of support for the cancer institute. A heartfelt thank you to the Flow Subaru team—Scott Hooker, General Manager; RJ Currey, Sales Manager; Hanna Wood and Dereon Campbell, Interns; and Santiago Robledo-Salazar, Marketing Account Manager - for investing their time and compassion in this effort. I also want to thank Stacy Sawyers and the outstanding team at Novant Health Derrick L. Davis Cancer Institute for welcoming us and for the exceptional care they provide to patients and families every day. At Blood Cancer United, we are incredibly grateful to partner with the Subaru Love Promise® and dedicated retailers like Flow Subaru in our mission to cure blood cancers and improve the lives of patients and their families. Seeing these partnerships in action is a powerful reminder that when businesses, healthcare providers, and nonprofits work together, we can make a lasting difference - not only through research and treatment, but through moments of kindness that bring comfort and hope when they are needed most.
A small tree, a meaningful start - Steven L.
I'm so glad I stopped by the event at Flow Subaru of Winston Salem. It was a great opportunity to connect with the community and take home something that will continue to grow for years to come. I chose a river birch, and I'm looking forward to planting it and watching it become part of my home. The earth gives us so much every day, and it feels good to give something back, even in a small way. This tree is more than just a plant. It's a reminder to appreciate the world around us and to do our part to care for it. Thank you to the Subaru team for making the event meaningful and giving me the chance to take home something special.
Teacher Appreciation Day - Santiago R.
We love all the work that teachers at Mineral Springs Elementary School do, we wanted to give a little token of appreciation and give back to our community. It's always a joy to spend some time with everyone who is committed to improving the daily lives of others. Thanks for all you do Mineral Springs!
Flow Subaru of WS Helps Feed Kids! - Scott B.
Hi Everyone - this is Scott Best, Executive Director of H.O.P.E. of Winston-Salem. I want to send out a HUGE Thank You to the team at Flow Subaru of Winston-Salem for selecting our organization as a partner for the Share the Love event. Funds were raised to support our operations that are focused on providing nutritious meals and fresh fruits and vegetables to kids and families in need. The funds awarded to our organization will help provide for over 9,000 meals for children struggling with food insecurity. This is an amazing boost to our operations and will help hundreds of kids right here in Winston-Salem. Thank you so much!!
Coats, Community, and Care at The Shalom Project - Eric H.
I had the chance to be part of a really special day with Flow Subaru of Winston-Salem at The Shalom Project. What stood out to me the most was seeing how many families showed up and how much this meant to them. We were able to give out coats for kids of all ages—from as young as 3 all the way up to adult sizes like XXL—which made a huge difference as the weather gets colder. It wasn't just about the coats either. There were snacks, conversations, and a real sense of community. You could see the relief and appreciation on people's faces, and that's something that sticks with you. Moments like this remind me how important it is to come together and support one another. I'm grateful to have been part of it.
Celebrating Learning with Subaru Loves to Learn at Winston-Salem - Santiago R.
My very first event with Flow Subaru of Winston-Salem couldn’t have been more meaningful—or more fun! As part of Subaru’s “Loves to Learn” initiative, we joined an incredible evening where nearly 80 teachers came together for dinner and community. The highlight of the night was getting to hand out 10 Subaru Loves Learning Kits to the school. Seeing the smiles, excitement, and gratitude from the teachers reminded me why I’m so proud to be part of a company that believes giving back to education is just as important as selling cars. These kits are more than boxes—they’re filled with classroom materials, inspiration, and the message that teachers matter. Watching the teachers light up as they opened them was a moment I’ll never forget. It was such a joy to celebrate the start of the school year surrounded by passionate educators and to represent Flow Subaru in supporting a cause that shapes the future of our community. Subaru truly lives by its Love Promise—and being part of that mission made this first event an unforgettable experience. Santiago Robledo
MSES Flexible Seating and Literacy - Mariah F.
The 5th grade team at Mineral Springs Elementary School thanks Subaru for their sponsorship. Our school is a Title I school in Winston-Salem serving many underrepresented and underserved children. However our students are eager to learn and desire comfortable places to do so. With these monetary donations we were able to purchase flexible seating and a class set of Kwame Alexander's " Crossover". The flexible seating allows students to stay seated comfortably while giving them the ability to get out excess energy during class. The class set of Crossover gives students access to a culturally relevant book that addresses challenges in today's society. The 5th grade team as MSES sincerely appreciates this partnership.
Flow Subaru Teams Up to Support Local Community - Nate R.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Winston-Salem, this is a harsh reality. Helping others strengthens communities, which is why Flow Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Flow Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Flow Subaru donated 300 coats to The Shalom Project. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Did Flow Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
